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Thursday, October 25, 2012
Faulty medical implants investigation: 'We can help you label it European so China is not on packaging'
Firm tells reporters posing as representatives of hip implant maker how to bend
For the female executive from the Hungarian firm which is authorised to
approve medical devices throughout Europe, the brochure outlining a proposal for
a new “metal-on-metal” hip implant should have rung alarm bells.
The two people purporting to be executives from a Chinese firm called
“Changi” should politely have been told that such a product could be risky and
certification might be a problem.
But Anna Szabo, an executive at SGS in Budapest, offered advice on how to
“market” the questionable product to unsuspecting patients in Britain and
elsewhere. While the product would still need approval, Ms Szabo said: “What we
suggest is that you make a certification so that the, on the product itself, the
label would be from a Hung- … European country and therefore the Chinese
producer will not be on the packaging.”
“This is better from a marketing point of view,” the SGS executive replied.
Ms Szabo said they could find someone in Hungary to represent the Chinese
company. “The point would be on the packaging of the things … is much better if
you have a European kind of origin country,” she said. “It’s much more of a
paperwork kind of thing,” she said.